Since 2012 the cultural initiative runs the cinema Gmünd in cooperation with EU XXL FILM FORUM FOR EUROPEAN FILM and numerous sponsors. In spring 2012 the cinema made its debut presenting a selection of valuable and awarded films in the wonderful historical ambience of the old theatre, located in the presbytery. The cinema Gmünd offers the experience of going to the cinema as it has been in the year dot. In an magazine article it was referred to as a cinema with cuddling factor far away from the mainstream.

The cinema Gmünd is one of only two art house cinemas in upper Carinthia. According to the high utilization rate of 80 % in 2014, it can be concluded that it is also very popular. The cinematic year in Gmünd is divided into two seasons: from March to May and from September to December. In addition, the cultural initiative tries to establish a cooperation with short movie providers. Since 2013 an evening under the motto “Austrian short movie” is offered in cooperation with DIAGONALE, the festival of Austrian short movie. Further cooperation partners are the Viennale and the Unabhängiges FilmFest Osnabrück (Osnabrück Independent Film Festival).